It’s very rare for me to be able to take an image straight from a web site and use it, completely unchanged. In the case of this one from London’s famous Science Museum, it says so much, how could I make it any worse? “Your Planet Needs You” juxtaposed with “Sponsored by BASF, HSBC and NISSAN” makes me think that either the public are really stupid (possible, but probably not) or the people who arranged this exhibition are so in awe of the greenwashing lies of the corporate sponsors, and their money, that they let anything pass.

Speaking to various people at the Science Museum and the company arranging the exhibition, The Science Of…, it seems as though there is some sympathy with my concerns, yet when you look at the companies doing the sponsoring, and the jury-rigged press information, you realise that this one has been greenwashed to the hilt:

"Sara Milne CEO of The Science of… said “We are delighted to be working with BASF, HSBC and Nissan. Together we are confident that launching this project, which investigates one of the biggest challenges ever faced by mankind, will have a positive impact on society. With the support of our sponsors we have developed a compelling interactive journey that delivers these messages in a highly entertaining and accessible manner. The Science of Survival cuts through the confusion of climate change concerns to provide a positive experience which shows a sustainable future really is possible if we work together.”"

"The three global sponsors of The Science of Survival have made a five year commitment to see the exhibition through to the end of its global tour. BASF, HSBC and Nissan. are committed to tackling the important issues addressed in the exhibition, not only through their business operations but also by their investment in education and the environment."

( http://www.scienceof.com/download.php?id=89)

Ok, nothing too surprising here – The Science Of are part of the trading arm of the Science Museum, and exist to make money which can then be funnelled back into the museum. A pity it’s dirty money, but that’s what happens when you open up public services to commerce. And that “five year commitment”; well, five years of having your company name associated with a world tour of a childrens education environmental exhibition is manna from heaven for the greenwashing corporate.

The sponsors themselves appear to be great environmental stewards:

"BASF, HSBC, and Nissan all share a commitment to a more sustainable future."

"BASF’s portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. BASF develops new technologies and uses them to meet the challenges of the future. The company strives to combine economic success with environmental protection and social responsibility, thus contributing to a better future."

"For HSBC, corporate responsibility means managing its business responsibly and sensitively for long-term success. HSBC lends and invests in areas such as low carbon energy, water infrastructure and sustainable forestry, sharing responsibility for the environment with governments and citizens to minimise the damaging effects of human activity — pollution of land, water and air and the depletion of resources."

"Nissan’s philosophy towards the environment, “Seeking a symbiosis of people, vehicles and nature,” describes the company’s ideal for a sustainable mobile society, now and in the future. They initiated the Nissan Green Program with specific objectives to realise this vision, and are now pursuing it energetically and passionately."

( http://survival.scienceof.com/12/partners/overview.html)

Let’s see: one of the world’s largest chemical and biotech companies; one of the world’s largest commercial investment banks; one of the world’s largest motor manufacturers — all sharing “a commitment to a more sustainable future”. That would be economically sustainable wouldn’t it? I can’t think of any other type of sustainability the big players in Industrial Civilization are interested in.

But what about the kids; the real targets of the exhibition? For a start they will go away thinking that big companies are really nice friendly things trying to save the world — greenwashing for kids is big business. Not only that, there is a cast of four characters that guide the children through the exhibition; each of them has a particular characteristic, and I have to reproduce this in full so you don’t think I’m making this up:

-----

Buz
Buz is what they call a people person. She is the one that keeps this group of friends together. Buz ‘s approach to a sustainable world is to make sure everyone’s needs are met, no matter who they are or where they live. She wants us all to agree on solutions which work for everyone, not just a few people. But sometimes keeping things equal and fair means making sacrifices that the others aren’t always happy with.

Tek
Tek really likes her technology. And she likes to talk about it too, though sometimes she is a bit hard to understand. Tek reckons that technology can come to our rescue and help us live more sustainably, conserving resources and minimising effects on the environment. Though developing new technology can take energy and resources, Tek thinks it’s well worth it.

Dug
Dug likes tradition and would stick to the way everything used to be done, if he could. Dug reckons we don’t need new technology or approaches for us all to have a happy future. If we think about what we value, Dug thinks we can use what we already know to reduce our impact without radically changing how we live. He is thoughtful and likes to take time – a lot of time - to think about things.

Eco
Eco likes nature, man. He is always out and about doing the outdoors thing. He thinks that preserving all the natural environments on the planet and rebuilding some that humans have destroyed – is key to a sustainable future. And whilst he wants to keep us all from messing with the planet, he can be a bit annoying when he tries to show us how to do it.

-----

Two problems here: Dug likes tradition, so why does he think we can reduce our impact without radically changing how we live? Surely if he doesn’t want technology then he would insist on getting rid of it: but then that would run counter to the needs of the sponsors, so that option is conveniently removed.

Eco is even more badly misrepresented: apparently he is “a bit annoying”, well of course he is because he doesn’t want hi-tech corporate solutions; he wants to do the obvious, most sensible thing. That’s really annoying, isn’t it.

This exhibition is an atrocity — no one should tolerate companies messing with childrens’ minds. The Science Museum should be ashamed for letting this corporate toy into their halls.