As a family doctor in the Gush Katif region, Naimer became an expert in dealing with many types of serious injuries suffered by victims of car accidents as well as by soldiers who have been injured by gunfire or shrapnel. Research shows that almost 50% of battlefield fatalities are due to hemorrhaging and that almost 20% of those victims could have been saved with better methods of hemorrhage control. The ELAD bandage addresses some of the current limitations in methods for controlling bleeding. Direct compression, while effective, prevents rescuers from providing the patient with other lifesaving care because the pressure needs to be constant. The ELAD bandage is currently saving lives in Israel and South Africa. The bandage is under consideration by the Israeli military and the Red Cross. If it enters mass production, its low price and superior performance may make its impact even more far reaching."