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Rules of Seduction programme, Friday 7th December, 7:35pm Channel 4

Richard La Ruina | 06.12.2007 11:05

The Rules of Seduction is a new Channel 4 show that I was invited, as Europe’s top seduction tutor, to appear in. At first I was sceptical- could we change someone so quickly from starting off not being able to handle eye contact?! But having finished filming the show and training our guy Ian I’m convinced this will be amazing viewing.

I trained your average guy from not being able to pull to being a seduction master- watch out for this programme as it’ll be very useful to see first-hand how someone can change so quickly from being an AFC to having girls he wants within minutes of meeting them.

Also featured on the show are AFC Adam and I Am The Future, members of London’s seduction community who chip in with tidbits on the topic.

David Wygant features from Hollywood during a report into how things are done States-side. His brand of seductive techniques centre on tricks like displaying outlandish fashion statements- known as ‘peacocking’- that are designed to grab the attention of all those in the vicinity and has roots in evolutionary biology.

One aspect that becomes particularly obvious is the distinction between favoured techniques here and in the United States with the Americans favouring overt and ostentatious gimmicks and outright lies as opposed to the laid back natural approach favoured by Gambler and co.

Richard La Ruina

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  1. Can we remove this? — AW