The Romsey section of Mill Road was once a thriving, vibrant part of Cambridge. Over recent years the diversity of the privately owned businesses has rapidly decreased as a large part of the indiginous population has moved out, being replaced for the most part by short term rentees not particularly concerned about shopping for large ranges of goods, preferring rather to just shop for basic essentials.
This type of demography has attracted Tesco's market researchers to the area; their interests being profit rather than community! All existing evidence shows the advent of a Tesco 'express' store to have a detrimental effect on nearby ,small businesses--hence the local 'No To Tesco' campaign and March.
The depth and strength of feeling was shown on the 24th November by the large numbers, the wide range of backgrounds and the age range of those taking part.