Thursday, September 20, 2007


KIRKLAND, Wash., Sep. 20, 2007 (PR Newswire delivered by Newstex) -- EarthLab ( http://www.earthlab.com) today announced a web partnership with the Alliance for Climate Protection, led by its Chairman Al Gore. Working together with the Alliance, EarthLab provides a carbon calculator to help individuals understand their carbon footprint. Armed with this knowledge, people can begin to find quick and easy ways to reduce their impact on the climate crisis.

'We are pleased to partner with EarthLab to offer the EarthLab carbon calculator on our website to help people understand that by making changes in their own lives, they can be part of solving this global challenge,' said Cathy Zoi, CEO, Alliance for Climate Protection. 'As individuals, adopting solutions is an important first step in reducing our carbon footprint, but each of us must also demand that our leaders make policy changes to solve the climate crisis.'

Anyone can calculate and understand their personal environmental impact with EarthLab's Earth Conservation Plan (ECP) Carbon and Lifestyle calculator. Now available at  http://www.climateprotect.org as the official calculator for the Alliance, EarthLab's carbon calculator goes beyond strict carbon calculations to include lifestyle elements, so that users can formulate a plan to decrease their individual, and family's, effect on the earth.

Initially highlighted during the historic Live Earth concerts ( http://liveearth.org) held July 7, 2007, EarthLab's ECP Carbon and Lifestyle Calculator has already reached more than 900,000 people.

'Technology and community has the power to make a positive, long-term contribution to solving the environmental challenges we face,' said Duane Dahl, Creator of EarthLab. 'By becoming a website partner with the Alliance for Climate Protection, we can increase awareness about the climate crisis and drive real change that will help cut carbon emissions throughout the world.'

Individuals can use EarthLab's calculator to receive a baseline score that can be saved and tracked for long-term improvement. Users can compare their personal results to average scores by city, state, or country. By asking a short series of questions scientifically designed to analyze each individual's environmental footprint, EarthLab delivers an ECP score online. Questions range from the size of residence to average utility bills, what kind of a car they drive, and personal energy habits.

To translate their ECP score into actions, individuals can make pledges on the site to show their commitment to the environment and set personal, practical and achievable goals.

About the Alliance for Climate Protection

The Alliance for Climate Protection is a 501c3 organization founded in 2006 by Vice President Al Gore who is currently the Chairman of the Board of Directors. The Alliance is engaged in an unprecedented effort to convince people from all walks of life about the urgency and the solvability of the climate crisis.

Building on the momentum of the Academy Award winning film, 'An Inconvenient Truth,' the Alliance objective is to 1) engage individuals, communities, corporations and governments across the world to take action to quickly reduce their own greenhouse pollution and 2) demand action from political, business and community leaders to enact policies that will sharply reduce emissions.

Through an innovative combination of communication platforms and an influential collection of supporters that includes the environmental community, key leaders in business, the entertainment industry, the faith community, labor and many others, the Alliance will reach new audiences to engage them in solving the climate crisis.

About EarthLab.com -- The EarthLab Foundation

EarthLab is the first climate crisis community designed to be a voice and forum for people interested in leading a more earth-friendly, healthier, cleaner and environmentally balanced lifestyle. EarthLab is a multi-platform media brand and gives a practical guide to green living. Via community interaction, content, surveys, and easy lifestyle tips to help the environment, EarthLab helps make a difference in your home, your neighborhood, your city, and the world.

EarthLab features the most widely used carbon index and lifestyle calculator and profile that leads members through a personalized Earth Conservation Plan (ECP). The profile includes an easy-to-use survey that generates personal carbon output and ECP scores, and saves and tracks results. The creation of a personal and private strategy focused on environmentally friendly options provides an opportunity for individuals to educate and activate themselves while embedding a green approach to their lives. EarthLab members can make pledges to affect small changes in their lifestyles and habits to instill a green approach to living, which improves their score over time. EarthLab also offers exclusive Climate Crisis related content, advice from experts, and key analysis.

EarthLab maintains test and content accuracy by working closely with the Environmental Protection Agency (EPA), Greenercars.org, Energy Information Administration (EIA), and the American Council for an Energy-Efficient Economy (ACEEE). Test scores are directly linked to each member's ECP.

The EarthLab Foundation is a 501(c) (3) nonprofit organization headquartered in Kirkland, Washington and is an independent non-profit service organization governed by a Board of Trustees and Advisory Committee. The EarthLab Foundation also provides functional outreach and reverse research and educational efforts in part through EarthLab.com, ( http://www.earthlab.com), capable of providing unsurpassed real-time data collection from consumers worldwide.

SOURCE EarthLab Foundation



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