Thursday, September 20, 2007


PRINCETON, N.J., Sep. 20, 2007 (Business Wire) -- Princeton Brand Econometrics, a marketing engineering company, announced a strategic business alliance today with Bertram Group Consulting, a Missouri-based qualitative marketing research firm.

Chief Executive Officer Kent Stephan said the move is in response to 'several of our clients expressing their desire to have superior qualitative research comparable to the quality of PBE's own worldwide marketing engineering capabilities. So we are now pleased to announce this strategic alliance with one of the pre-eminent qualitative research firms in the United States.'

Deborah K. Bertram of Kansas City, MO heads the Bertram Group and 'is a skilled practitioner in the use of focus groups and one-on-ones to extract the market insights decision makers need to boost brand performance,' said Mr. Stephan. 'Her reports have a decision-maker perspective that comes from her experience in several director-level positions in market research, marketing, and strategic planning in the pharmaceutical industry. This alliance will result in the close communication and interaction between qualitative and quantitative counsel that many clients now demand.'

Princeton Brand Econometrics is a marketing engineering firm that helps pharmaceutical companies sell their products more profitably by simulating marketing strategies and tactics and accurately forecasting sales results. PBE has offices in New York City and Princeton, NJ.

Newstex ID: BW-0001-19709884


Delivered by Newstex LLC
via theFinancials.com