Wednesday, July 11, 2007


CONCORD, N.C., Jul. 11, 2007 (Business Wire) -- The World Racing Group (OTCBB: DMSP-News) announces XELR8 has signed on as a marketing partner with the World of Outlaws and World of Outlaws Late Model national touring series.

XELR8 provides high-quality meals, drinks, snacks and nutritional supplements for performance-minded people who want a healthy edge. XELR8 is endorsed by such superstar athletes as Major League Baseball pitchers Curt Schilling and Randy Johnson, and NFL players Carson Palmer and Brian Griese.

In this new partnership, XELR8 will be the title partner of Victory Lane for all World of Outlaws TV broadcasts. 'The performance and ratings of our ESPN and SPEED broadcasts have brought very positive visibility to the World of Outlaws brand,' said Rob Butcher, World Racing Group Chief Marketing Officer. 'Owning our content has allowed us to continue developing authentic positions such as XELR8 Victory Lane.'

'Victory Lane is the place where every driver wants to be and it represents where our distributors strive to be,' said Doug Ridley, President of XELR8. 'And part of getting to Victory Lane is proper nutrition. So titling Victory Lane, and the exposure the brand will be getting through the ESPN and SPEED broadcasts, is a natural fit for the XELR8.'

The next World of Outlaws broadcast is this Sunday, July 15 from noon-1 p.m. on ESPN2. Be sure to tune into WorldofOutlaws.com for the full TV schedule.

About DIRT MotorSports, Inc., d/b/a World Racing Group

Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing under the World of Outlaws(R) banner, late model racing under the World of Outlaws Late Model Series(SM), big block modified racing under the Advance Auto Parts Super DIRTcar Series(TM) banner and sanctions more than 4,000-races a year under the DIRTcar(TM) Racing banner. WRG races can be heard online at DIRTVision.com(R). In addition, WRG owns and operates seven speedways.

About XELR8 Holdings, Inc.

XELR8 Holdings, Inc. is a provider of nutritional foods and beverages designed to help enhance physical health and overall performance. XELR8 has developed a comprehensive line of nutritional supplements and functional foods designed in systems that are easy to take, simple to understand, and conveniently fit within a lifestyle. These include the Company's Eat/Drink/Snack System; Peak Performance System; and its newest market entry, Bazi(TM), a powerful, concentrated, antioxidant (Vitamins A, C & E) nutritional drink packed with eight different superfruits and berries, including the Chinese jujube plus 12 vitamins and 68 minerals, providing all the daily vitamin and minerals you need in a single, convenient, one-ounce shot.

XELR8's commitment to quality, science and research has earned the Company a loyal following of over 350 world-class athletes and an elite list of endorsers, such as five-time Cy Young Award Winner Randy Johnson; Super Bowl Champions Mike Alstott, Lawyer Milloy and Head Coach Mike Shanahan; professional football superstar Cadillac Williams; Olympians Briana Scurry and Caroline Lalive; Stanley Cup Winner Blake Sloan; and PGA Tour Professional Tom Pernice, Jr. XELR8 products are only available through independent distributors located throughout the nation. For more information about XELR8, please visit  http://www.xelr8.com or www.drinkbazi.com.

Newstex ID: BW-0001-18059645


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