Wednesday, July 11, 2007


Jul. 11, 2007 (Canada NewsWire Group delivered by Newstex) -- IMAX Audiences to Experience the Film's Final Scenes in IMAX(R) 3D


LOS ANGELES, July 11 /CNW/ - Warner Bros. Pictures' highly-anticipated next installment of the Harry Potter film series, Harry Potter and the Order of the Phoenix, will cast its spell in IMAX when it opens in a record 126 IMAX(R) theatres worldwide today and throughout the weekend. Strong ticket pre-sales at many IMAX theatres across North America are resulting in sold out shows throughout the opening weekend and some theatres are adding additional shows to accommodate the high demand. The film is also scheduled to open in 17 additional international locations in the coming weeks. Harry Potter and the Order of the Phoenix has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) using IMAX DMR(R) (Digital Re-Mastering) technology.

In addition to being digitally re-mastered into IMAX's 2D format, the film's finale has been digitally converted into An IMAX 3D Experience(R) with IMAX Corporation's live-action 2D to 3D conversion technology. The combination of IMAX's unique theatre geometry and size, multi-channel digital surround sound and IMAX's powerful projector makes IMAX(R) 3D the most immersive cinematic 3D ever created.

'Releasing this Harry Potter film in a record number of North American theaters is a testament to our belief in this movie and the strength of this property,' said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. 'Harry Potter and the Order of the Phoenix carries on the tradition of this amazing series and we are thrilled to be able to bring it to theatergoers in both conventional and IMAX theaters - with the special 3D finale.'

'This is the largest simultaneous release in IMAX's 40-year history, and we are delighted to reach this milestone with our partners at Warner Bros. Pictures,' said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. 'Consumer demand for blockbusters in IMAX has contributed to the growth of the IMAX theatre network, and that growth enables us to share this next exciting installment of the Harry Potter film series with more moviegoers worldwide.'

'Harry Potter is truly a global phenomenon, and we are excited to offer to international audiences a new way to experience the series with the finale of Harry Potter and the Order of the Phoenix presented in IMAX 3D,' said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures.

'We are very excited to offer fans of Harry Potter a chance to get transported directly into Hogwarts to experience the adventures of Harry, Ron and Hermione in a completely unique first-person way,' added Greg Foster, Chairman and President of IMAX Filmed Entertainment. 'Through the magic of IMAX and the vision of David Yates and his crew, moviegoers will already feel as is if they are part of the movie, and we are thrilled to treat them to an even more immersive experience with the finale of the film converted into IMAX 3D.'


UNITED STATES


Alabama


Birmingham - McWane Center IMAX(xx)

Huntsville - Spacedome IMAX Theatre(xx)


Arizona


Phoenix - AMC Deer Valley 30 IMAX Theatre


California


Cathedral City - Desert IMAX Theatre

Dublin - Regal Hacienda Crossings IMAX

Fresno - Edwards Fresno Stadium 22 & IMAX

Irvine - Edwards Irvine Spectrum IMAX

Los Angeles - The Bridge: Cinema de Lux IMAX Theatre

Los Angeles - Universal CityWalk IMAX Theatre

Ontario - Edwards Ontario Palace IMAX

San Diego - San Diego IMAX at Mira Mesa 18

San Francisco - AMC Loews IMAX Theatre at Metreon

San Jose - Hackworth IMAX Dome Theatre at The Tech Museum of

Innovation(xx)


Colorado


Colorado Springs - Cinemark IMAX Theatre at Cinemark Carefree Circle

Denver - UA Colorado Center IMAX Theatre


Connecticut


Manchester - IMAX Theatre at Showcase Cinemas Buckland Hills


Florida


Fort Lauderdale - Blockbuster IMAX Theater at the Museum of Science &

Discovery

Jacksonville - World Golf Hall of Fame IMAX Theatre*

Orlando - Pointe Orlando 20 & IMAX

St. Petersburg - Muvico Baywalk 20 IMAX Theatre

Tampa - Channelside IMAX

West Palm Beach - Parisian 20 and IMAX


Georgia


Atlanta - Regal Mall of Georgia IMAX


Idaho


Boise - Edwards Boise IMAX


Iowa


Cedar Rapids - McLeod/Busse IMAX Theatre Science Station(xx)

Des Moines - Science Centre of Iowa(xx)


Illinois


Batavia - Goodrich Randall 16 & IMAX

Chicago - Navy Pier IMAX Theatre

Lincolnshire - Regal Lincolnshire IMAX

Woodridge - Cinemark IMAX Theatre at Seven Bridges


Indiana


Evansville - IMAX Theatre at Showplace Cinemas East

Indianapolis - ShowPlace 16 IMAX Theatre

Portage - Portage 16 IMAX


Kansas


Olathe - IMAX Theatre at AMC Studio 29


Kentucky


Louisville - IMAX Theatre at Showcase Cinemas Stonybrook


Louisiana


Covington - Holiday Squares IMAX Cinema


Massachusetts


Natick - Comcast IMAX 3D Theater at Jordan's Furniture

Reading - Comcast IMAX 3D Theater at Jordan's Furniture


Michigan


Ann Arbor - Showcase Cinema, Ann Arbor

Dearborn - The Henry Ford IMAX Theatre

Grand Rapids - IMAX Theatre at Celebration! Cinema

Lansing - IMAX Theatre at Celebration! Cinema

Sterling Heights - IMAX Theatre at AMC Forum 30


Minnesota


Apple Valley - Great Clips IMAX Theatre

St. Michael - CineMagic Metropolitan IMAX Theatre


Missouri


St. Louis - Ronnies 20 Cine IMAX


Nevada


Las Vegas - Brenden Theatres and IMAX at the Palms Casino Resort


New Hampshire


Hooksett - CineMagic IMAX Theatre


New Jersey


Atlantic City - IMAX Theatre at Tropicana Casino


New York


Long Island - Leroy R. and Rose W. Grumman IMAX Dome Theater(xx)

New Rochelle - Regal New Roc City IMAX

New York - AMC Loews IMAX Theatre, Lincoln Square

Rochester - Cinemark IMAX Theatre at Tinseltown

West Nyack - IMAX Theatre at Palisades Center

White Plains - City Center: Cinema de Lux IMAX Theatre

Williamsville - Regal Transit Center IMAX


North Carolina


Charlotte - Charlotte Observer IMAX Dome Theatre, Discovery Place(xx)

Raleigh - IMAX Theatre at Exploris


Ohio


Cincinnati - IMAX Theatre at Showcase Cinemas Springdale

Columbus - IMAX Theatre at AMC Easton Town Center 30


Oklahoma


Tulsa - Cinemark IMAX Theatre at The Tulsa


Oregon


Tigard - Portland IMAX at Bridgeport Village 18


Pennsylvania


Harrisburg - Select Medical IMAX Theater at Whitaker Center

Philadelphia - UA King of Prussia IMAX

Pittsburgh - Cinemark at the Galleria at Pittsburgh Mills


South Carolina


Charleston - The Charleston IMAX Theatre at Aquarium Wharf


Tennessee


Nashville - Regal Opry Mills IMAX


Texas


Austin - The Bob Bullock Texas State History Museaum IMAX Theatre

Colleyville - Metro Cinema of Colleyville IMAX Theatre

Dallas - Cinemark IMAX Theatre at Cinemark 17

Fort Worth - Fort Worth Museum Omni Theater(xx)

Houston - Edwards Houston Marq*E IMAX

San Antonio - Santikos Palladium IMAX


Utah


Salt Lake City - Cricket IMAX at Jordan Commons


Virginia


Chantilly - Steven F. Udvar-Hazy Center IMAX Theater*

Hampton - Riverside 3D IMAX Theater at the Virginia Air & Space Center

Richmond - Science Museum of Virginia's Ethyl IMAX Dome and

Planetarium(xx)

Virginia Beach - The Virginia Aquarium IMAX 3D Theater


Washington


Seattle - Pacific Science Center's Boeing IMAX Theater

Spokane - Riverfront Park IMAX Theatre*


Wisconsin


Fitchburg - Star Cinema IMAX


CANADA


Alberta


Calgary - Cineplex Entertainment IMAX Theatre, Paramount Chinook

Edmonton - Cineplex Entertainment IMAX Theatre, SilverCity West Edmonton

Mall


British Columbia


Langley - Cineplex Entertainment IMAX Theatre, Colossus Langley

Richmond - Cineplex Entertainment IMAX Theatre, Riverport


Nova Scotia


Halifax - Empire IMAX Theatre


Ontario


Mississauga - Cineplex Entertainment IMAX Theatre, Coliseum Mississauga

Ottawa - Cineplex Entertainment IMAX Theatre, Odeon Silver City

Toronto - Cineplex Entertainment IMAX Theatre, Scotiabank Theatre Toronto

Woodbridge - Cineplex Entertainment IMAX Theatre, Colossus Woodbridge


Quebec


Montreal - Cineplex Entertainment IMAX Theatre, Paramount Montreal


INTERNATIONAL


Argentina


Buenos Aires - IMAX Center Norte


Australia


Melbourne - The Museum of Victoria IMAX Theatre

Sydney - LG IMAX Theatre Sydney


Czech Republic


Prague - Oskar IMAX


Ecuador


Guayaquil - Malecon 2000 IMAX*


England


Bradford - IMAX Cinema at National Media Museum

Birmingham - IMAX Cinema at Millennium Point

London - BFI London IMAX Cinema

Manchester - UCI IMAX Cinema at Printworks


France


Paris - Gaumont Disney Village IMAX


Germany


Berlin - Berlin Cinestar IMAX


Guatemala


Guatemala City - IMAX Pradera Concepcion


Hong Kong


Hong Kong - UA Megabox IMAX Theatre


India


Hyderabad - Prasad IMAX Theatre


Korea


Incheon - CGV IMAX Theatre Incheon

Pusan - CGV IMAX Theatre Seomyon

Seoul - CGV IMAX Theatre Goyangsi - Ilsan

Yongsan - CGV IMAX Theatre Yongsan


Mexico


Cuernavaca - Cinema Diana IMAX Theater

Guadalajara - Cinepolis IMAX Theatre Galerias

Mexicali - IMAX Theatre Sol de Nino

Mexico City - Cinepolis IMAX Theatre Zentrika Santa Fe

Mexico City - Cinepolis IMAX Theatre Universidad

Mexico City - Cinepolis Perisur IMAX Theatre

Monterrey - Cinepolis IMAX Theatre Galerias Valle Oriente

Veracruz - Acuario De Veracruz IMAX


Netherlands


Amsterdam - Pathe IMAX Theatre


Philippines


Manila - IMAX Theatre Manila


Poland


Katowice - Orange IMAX Katowice

Krakow - Orange IMAX Krakow

Lodz - Orange IMAX Lodz

Poznan - Cinema Park IMAX Theatre

Warsaw - Panasonic IMAX Theatre


Russia


Kazan - IMAX Theatre Kazan

Moscow - NESCAFE IMAX Theatre

St. Petersburg - Coca-Cola IMAX Kinostar City


Scotland


Glasgow - Glasgow Science Centre IMAX


South Africa


Durban - Gateway IMAX Theatre*

Pretoria - Menlyn IMAX Theatre*


Spain


Barakaldo - IMAX Yelmo Cineplex, Megapark

Malaga - IMAX Yelmo Cineplex, Plaza Mayor

Oviedo - IMAX Yelmo Cineplex, Los Prados


Taiwan


Taipei - Samsung IMAX Miramar Cinemas


Thailand


Bangkok - Krungsri IMAX Theatre


Turkey


Ankara - AFM Ankara IMAX

Istanbul - AFM IMAX Istinye Park


United Arab Emirates


Dubai - Gulf Film IMAX Cinema


About IMAX Corporation


IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.


This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, the outcome of the Company's current accounting review, risks arising from potential material weaknesses in internal control over financial reporting, the ability to satisfy the reporting covenant by the amended filing deadlines, the extent and impact of the restatement of our financial statements, the outcome of the appeal of the NASDAQ Staff Determination letter and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.








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