Leeds-based Season's Boutique sold furs imported from China in its store and as a result was the focus of a 2 year campaign. Throughout this time they lied, hid furs and used many dirty tactics to try and stop the protests and public opposition.

During the most busiest time of the year for the store, they had demo's outside every single day for over a week which really hit profits hard and apparently business has not been the same since. There's no denying this is one of the reasons they closed, due to lack of profits! On top of this, their landlords (HBOS Plc aka Halifax Bank of Scotland) were the focus of a boycott because of their stance on not saying 'no' to fur and people closed their accounts in disgust. The shopping centre they were based in also got it's fare share of protest.

No matter how many times "We'll never stop selling fur" is said, we always achieve our ultimate goal!
Fur is Dead - get it?