The world needs to know about the dangers inherent in global warming. To bring these issues to the attention of a global audience a series of climate change concerts is being planned for 7 July 2007. It is hoped that the worldwide concert link-up will bring the problem of climate change to an audience of some 2 billion across the world – a bigger event even than Live Aid.
The event will show co-ordinated film, music and television events in seven cities including London, Washington DC, Shanghai, Rio de Janeiro, Cape Town and Kyoto, with major broadcasters and media owners taking part to extend public awareness of global warming.
Former US vice-president Al Gore, whose movie An Inconvenient Truth has succeeded in bringing the importance of protecting the environment to cinema audiences everywhere, announced the event at a February 2007 press conference in London.
The organizers are planning a line-up of artists to ‘dwarf’ that of the Live8 and Live Aid concerts. Live Aid was about asking people for money, but this event aims to effect a fundamental change in attitudes, and in our relationship with the planet. The aim is that people will take action, including making personal pledges to save energy, and cutting emissions by, for instance, using energy efficient equipment or taking fewer flights.