Liverpool: £377,000 Spent On Marketing Toy
Tony Parrish | 03.03.2007 18:46 | Ecology | Liverpool
The council, which has one of the worst re-cycling records in the country, has forked out a small fortune on marketing gimmicks which cannot even be re-cycled!
Councillors were astonished this week to receive surprise 'goody bags' to their Town Hall post boxes.
The bags, hundreds of which were sent around the city, contained a Liverpool Recycles 't' shirt, a small plastic blue wheely bin, a pencil sharpener, a rubber, a notepad, a plastic biro and a plastic cup, along with all the usual PR bumpf.
These were the wonderful marketing gimmicks dreamt up by some PR company, as part of a £377,000 campaign which is aimed at promoting re-cycling in the city.
With such little goodies there is usually at least a 100 per cent mark-up involved for the PR company which arranges them.
But quite why all of the city's councillors need to be persuaded to start re-cycling is beyond us - since any councillor with half a brain should be at the forefront of the campaign anyway.
We wonder did councillors notice the amount of plastic used in manufacturing these expensive little toys?
But the little goodie bags also went to senior officers, including chief executive Colin 'Cover Up', who authorised the spending, and treasurer Phil Hasitall, aka the smiling assassin, who has just warned that the council is virtually bankrupt.
Neither of these men apparently questioned whether these marketing gimmicks were the best use of council taxpayers money.
Councillors were astonished this week to receive surprise 'goody bags' to their Town Hall post boxes.
The bags, hundreds of which were sent around the city, contained a Liverpool Recycles 't' shirt, a small plastic blue wheely bin, a pencil sharpener, a rubber, a notepad, a plastic biro and a plastic cup, along with all the usual PR bumpf.
These were the wonderful marketing gimmicks dreamt up by some PR company, as part of a £377,000 campaign which is aimed at promoting re-cycling in the city.
With such little goodies there is usually at least a 100 per cent mark-up involved for the PR company which arranges them.
But quite why all of the city's councillors need to be persuaded to start re-cycling is beyond us - since any councillor with half a brain should be at the forefront of the campaign anyway.
We wonder did councillors notice the amount of plastic used in manufacturing these expensive little toys?
But the little goodie bags also went to senior officers, including chief executive Colin 'Cover Up', who authorised the spending, and treasurer Phil Hasitall, aka the smiling assassin, who has just warned that the council is virtually bankrupt.
Neither of these men apparently questioned whether these marketing gimmicks were the best use of council taxpayers money.
Tony Parrish
Homepage:
http://subculturescityofthedead.blogspot.com/
Comments
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Brilliant, give them a Knighthood.
09.03.2007 03:20
Millions of pounds have been vanished, but its been done slyly as the current council and all other ones, have a network of a few hundred people who are kept sweet with government and Euro handouts in the communities.
Man in Black