The cost of online content continues to climb, but Internet retailers are not paying the full price for producing it, sources are telling United Press International's Networking column.
Rather, they are getting it wholesale, acquiring "syndicated" Web content, produced by product manufacturers, like Estee Lauder, Sony, Palm and others, and customizing and integrating it on to their own sites, with just one line of HTML code. The content includes not only product descriptions -- as in a catalog -- but also interactive demos, buying guides and educational content. By Gene Koprowski