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"You are Germany" - how a campaign of the german government failed

xxx | 20.01.2006 00:59

- how the german radical left managed to turn a many-million-euro governments´ campaign against the government -

"`cause you are Germany" - a similar slogan was used in the 3rd Reich...
"`cause you are Germany" - a similar slogan was used in the 3rd Reich...

"I am not Germany"
"I am not Germany"

"Are you Adolf Eichmann?"
"Are you Adolf Eichmann?"

"...Germany out of your heads!"
"...Germany out of your heads!"

"This is Germany"
"This is Germany"

"Diss Germany!"
"Diss Germany!"

"He is Germany!"
"He is Germany!"


GERMANY:
In times of mass unemployment and biggest social cuts ever the german government and media started a big campaign: "You are Germany" - which obviously aimes to make the people identify themselves with the state. "You are Germany" wants to create a feeling of belonging together. This campaign is made to create a new, smooth kind of patriotism.

But the german radical left has managed to turn the campaign against those who created it....

activists of the counter campaign discovered that a similar slogan (´cause you are Germany) was used by the fascists during the 3rd Reich - see first pic

this led to an outcry in german public

the other pics show some of the posters and slogans of the counter campaign...







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www.wieder-deutschland.de//

Indymedia-Feature: Du bist Deutschland und Gegenkampagnen
germany.indymedia.org//2005/12/134640.shtml

www.deutschland-raus-aus-den-koepfen.de/

xxx

Comments

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Well, not entirely true

20.01.2006 11:30

Let me explain a little bit more, what this campaign is about, who is involved and the role of the radical left.

On september 26th a new campaign was lauchend with the name "Du bist Deutschland" ("You are Germany"). It was aimed to stop the scaremongering & silence the kill-joy. From then on we gemans were supposed to think positive and start to bring the country on. This all was/is in a time where social cuts were/are imminent and the unemployment rate is higher than ever (i.e. 20%+x in many parts in eastern germany).

Now who was behind the campaing?
It wasn't the government..well, not directly ;)
This campaign was launched and financial supported by many advertising agencies, media-publishers (i.e Bertelsmann), tv-channels (almost every relevant channel in germany), print-media (again, almost every relevant one) and also by some prominents.
To explain how huge this campaign was here are some numbers. The media-volume of these supporters is:
Print: 40 title, charge in thousend: 26.072,3

Newspaper:
8 national title, charge in thousend: 2.195,6
13 regional title, charge in thousend: 2.854,8

TV:
11 Channels

Cinema:
1.866 Theatre in 344 towns

Posters/Placard:
2.326 Megalights (18/1 format) in 80 towns

So it was the biggest social marketing campaign in the germany history. The tenor was basically this: Don't ask what your country can do for you, but what you can do for your country. And over all lay the smell of nationalism.

Anyway..soon after this campaign began, a counter-campaign started. Basically it was kinda simple..people created their own satirical "You are Germany"-Posters [1] and posted them on flickr [2]. After some days the media picked up this counter-campaign and so a public discussion about this campaign began. The people behnd this original campaign had to defend themselve and had to explain that this hasn't anything to do with nationalism ect..
But then, after some weeks, a photo [3] made the round in the blogosphere. It was a historical photo from 1935, where nationalsocialists were holding a huge banner with the slogan "cause you are germany" and a big picture of A.Hitler in the background. Again, this was picked up by the press and another public discussion started..and the people behind the campaign had to explain themselves again. But to be fair, all of this was never lead to a poublic outcry or to a stop of this campaign, which ended in january '06. The radiacal left was kinda involved in making satirical posters ect., but thats it. And at no time the radical left turned this campaign against the government, well..other than posting about it at indymedia, blogs ect.. In the end the whole "You are Germany"-campaign wasn't a success, or maybe I didn't see any effects.

Ok, that just for clarifications.


[1]  http://www.flickr.com/groups/dubistdeutschland/pool/
[2]  http://www.flickr.com/
[3]  http://media.de.indymedia.org/images/2005/11/133943.jpg

one from there


"Work is Shit", say German Anarchist Group

20.01.2006 13:20


Just as Germans were starting to feel bored by their election campaign, a little-known anarchist party outraged television viewers with a no-holds-barred political broadcast featuring bare-breasted women, raucous partying and alcohol-fuelled vandalism.

The German Anarchist Pogo Party (APPD), whose defiant proclamation that "Arbeit ist Scheisse" ("Work is shit") contrasts sharply with Angela Merkel's vows to reduce unemployment and Gerhard Schröder's labour market reform programme, launched its campaign video on Monday for the 18 September election.

taken from article published on 08 September 2005 in The Independent (UK) entitled, "Anarchists' election video outrages Germans" by Elizabeth Davies


shitstorm