Starbucks - making a difference
coffee drinker | 10.07.2005 09:51
Starbucks Partners with the African Wildlife Foundation in its Global Coffee Sustainability Initiatives launches three-year “Coffee for Conservation” project in east Africa with a strong focus on C.A.F.E Practices (Coffee and Farmer Equity Practices)
WASHINGTON & NAIROBI; June 23, 2005 – Building on its ongoing global coffee sustainability commitment in coffee farms and cooperatives throughout the world, Starbucks Coffee Company and the African Wildlife Foundation (AWF) today announced the launch of the “Coffee for Conservation” project, which is aimed at promoting coffee quality, environmental sustainability and natural resource conservation in east Africa.
This agreement for the three-year “Coffee for Conservation” project, which was announced at the Corporate Council on Africa’s bi-annual US-Africa Business Summit in Baltimore, is a natural extension of Starbucks global coffee sustainability initiatives. The project will primarily focus on enhancing coffee quality and quantity, and ensuring natural resources conservation in two east African countries. It will be launched in Kenya in the first year with exploratory plans to implement it in Tanzania in the following year.
“This partnership will benefit both the people and the wildlife of Africa” said Patrick Bergin, President of AWF. “It is only when we work to find solutions that benefit both that conservation can be successful. We are extremely proud of partnering with Starbucks.”
The Starbucks and AWF collaboration offers a unique combination of international, regional and industry expertise in addressing issues facing coffee producers and the coffee industry in east Africa. With more than more than 45 years of experience in conservation and wildlife management in Africa, AWF will lead and manage the project on the ground in Africa. Starbucks primary roles are to provide financial and technical support in terms of training and resources.
“Starbucks remains passionately committed to ensuring the success of coffee farms,” said Dub Hay, senior vice president, Coffee and Global Procurement, Starbucks Coffee Company. “Together with the AWF, we are very pleased to further expand our sustainability initiative to Kenya and Tanzania. With the local knowledge and expertise of the AWF, coupled with Starbucks expertise in coffee quality, agronomy and socially responsible purchasing practices, we hope to positively impact the quantity and quality of coffee produced by selected cooperatives in Kenya and Tanzania. We look forward to continuing our commitments to enriching the livelihoods of coffee farmers in east Africa and throughout the world.”
Starbucks commitment to coffee sustainability centers on building mutually-beneficial relationships with coffee farmers and their communities. The Company firmly believes that success of the farmers with whom we do business is a critical component of our own success. Starbucks socially responsible purchasing practices include paying premium prices for the highest arabica quality coffee, providing farmers with access to affordable credit, investing in social development projects, purchasing conservation and certified coffees (such as Fair Trade Certified™ and organic coffees), collaborating with farmers through the Farmers Support Center in Costa Rica and encouraging farmers and industry participation in C.A.F.E. Practices.
C.A.F.E. Practices (Coffee and Farmer Equity Practices) is a set of coffee buying guidelines designed to help coffee buyers and coffee farmers, ensure high-quality coffee and promote equitable relationships with farmers, workers and communities, as well as protect the environment
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About the African Wildlife Foundation
Founded in 1961, the African Wildlife Foundation (AWF) is the leading conservation organization focused solely on the African continent. AWF’s programs and conservation strategies are based on sound science and designed to protect both the wild lands and wildlife of Africa and ensure a more sustainable future for Africa’s people. Since its inception AWF has protected endangered species and land, promoted partnerships with the private sector for ecotourism to benefit local African communities as a means to improve livelihoods, and trained hundreds of African nationals in conservation – all to ensure the survival of Africa’s unparalleled wildlife heritage. AWF is a non-profit organization with offices in Kenya, South Africa, Tanzania, Uganda and Zambia and is a registered 501(c)(3) in the United States.
This agreement for the three-year “Coffee for Conservation” project, which was announced at the Corporate Council on Africa’s bi-annual US-Africa Business Summit in Baltimore, is a natural extension of Starbucks global coffee sustainability initiatives. The project will primarily focus on enhancing coffee quality and quantity, and ensuring natural resources conservation in two east African countries. It will be launched in Kenya in the first year with exploratory plans to implement it in Tanzania in the following year.
“This partnership will benefit both the people and the wildlife of Africa” said Patrick Bergin, President of AWF. “It is only when we work to find solutions that benefit both that conservation can be successful. We are extremely proud of partnering with Starbucks.”
The Starbucks and AWF collaboration offers a unique combination of international, regional and industry expertise in addressing issues facing coffee producers and the coffee industry in east Africa. With more than more than 45 years of experience in conservation and wildlife management in Africa, AWF will lead and manage the project on the ground in Africa. Starbucks primary roles are to provide financial and technical support in terms of training and resources.
“Starbucks remains passionately committed to ensuring the success of coffee farms,” said Dub Hay, senior vice president, Coffee and Global Procurement, Starbucks Coffee Company. “Together with the AWF, we are very pleased to further expand our sustainability initiative to Kenya and Tanzania. With the local knowledge and expertise of the AWF, coupled with Starbucks expertise in coffee quality, agronomy and socially responsible purchasing practices, we hope to positively impact the quantity and quality of coffee produced by selected cooperatives in Kenya and Tanzania. We look forward to continuing our commitments to enriching the livelihoods of coffee farmers in east Africa and throughout the world.”
Starbucks commitment to coffee sustainability centers on building mutually-beneficial relationships with coffee farmers and their communities. The Company firmly believes that success of the farmers with whom we do business is a critical component of our own success. Starbucks socially responsible purchasing practices include paying premium prices for the highest arabica quality coffee, providing farmers with access to affordable credit, investing in social development projects, purchasing conservation and certified coffees (such as Fair Trade Certified™ and organic coffees), collaborating with farmers through the Farmers Support Center in Costa Rica and encouraging farmers and industry participation in C.A.F.E. Practices.
C.A.F.E. Practices (Coffee and Farmer Equity Practices) is a set of coffee buying guidelines designed to help coffee buyers and coffee farmers, ensure high-quality coffee and promote equitable relationships with farmers, workers and communities, as well as protect the environment
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About the African Wildlife Foundation
Founded in 1961, the African Wildlife Foundation (AWF) is the leading conservation organization focused solely on the African continent. AWF’s programs and conservation strategies are based on sound science and designed to protect both the wild lands and wildlife of Africa and ensure a more sustainable future for Africa’s people. Since its inception AWF has protected endangered species and land, promoted partnerships with the private sector for ecotourism to benefit local African communities as a means to improve livelihoods, and trained hundreds of African nationals in conservation – all to ensure the survival of Africa’s unparalleled wildlife heritage. AWF is a non-profit organization with offices in Kenya, South Africa, Tanzania, Uganda and Zambia and is a registered 501(c)(3) in the United States.
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Comments
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Thanks for the greenwash
10.07.2005 12:04
The message is clear
Starbucks is still shit.-
BRB
pro war starbucks
10.07.2005 12:21
Howard Shultz, the chairman of Starbucks is an active zionist.
In 1998 he was honoured by the Jerusalem Fund of Aish HaTorah with "The Israel 50th Anniversary Friend of Zion Tribute Award" for his services to the zionist state in "playing a key role in promoting close alliance between the United States and Israel". The Jerusalem Fund of Aish HaTorah funds israeli arms fairs chaired by the butcher of Jenin - General Shaul Mofaz, and the zionist propaganda website honestreporting.com.[1]
Howard Shultz,
Chairman of Starbucks
His work as a propagandist for Israel has been praised by the Israeli Foreign Ministry as being key to Israel's long-term PR success [2].
Recently whilst the Israeli army was slaughtering Palestinians in Jenin, Nabulus and Bethlehem he made a provocative speech blaming the Palestinians of terrorism, suggesting the intifada was a manifestation of anti- Semitism, and asked people to unite behind Israel [3].
At a time when other businesses were desperately pulling out of Israel, Starbucks decided to help Israel's floundering economy and invest in Israel - a joint venture with Israeli conglomerate Delek Group for Starbucks outlets in Israel ( Shalom Coffee Co).[4][5][6]. A bad business decision - Starbucks made heavy losses and in April 2003 Starbucks were forced to announced that all 6 Starbucks cafes in Israel will be shut down and its partnership with Delek end.[14]
It has been revealed that Starbucks still continues to support Israel by sponsoring fund raisers for Israel.[15]
See [11] for suggested action against Starbucks..
Oxfam has misguidedly partnered with Starbucks in return for £100,000 - please support our "Campaign Against Oxfam Agreement with Starbucks".
Starbucks fully supports Bush's war of terror and has opened a Starbucks in Afghanistan for the US invaders - they like to do there bit to help the occupation.[17]
28th February 2005:
We are proud to announce that, following a series of discussions with Oxfam regarding its agreement with pro-Zionist multinational coffee chain Starbucks, Oxfam has decided, just 4 months into the contract, that it will not be renewing its 1 year contract with Starbucks, which terminates this September.
We would like to thank all activists and organisations who have campaigned to ensure Oxfam adheres to its stated values and principles. This victory shows what is possible when people come together and stand united in the struggle for justice.
all info from
ethical coffee lover
greenwash
10.07.2005 14:16
Once again, Starbucks fails to have its environmental impact appraised by an organisation which is independent of it. It is doing the same greenwashing with its coffee in Chiapas, in that case with Conservation International.
DO NOT BELIEVE GREENWASH!!
buy zapatista coffee