It's encouraging to see groups actually getting out their in the public sphere to raise awareness of the exploitation taking place in the Third World caused by corporations like Coca Cola,Nike, Nestle, Intel, Kimberley Clark... Only by targetting such high-profile events can we shake people out of their apathy.

What football match is this?

Who's playing?

Is it a friendly match or what?

Why is Coca Cola sponsoring a football match?

Do they usually sponsor football matches?

While there's no doubt that corporations like Coca Cola and Nestlé have caused damage of various kind and have been involved in atrocities towards employees, union members and so on in developing countries, simultaneously, multinational corporations have created a great deal of opportunities in many third world countries that are now in many cases no longer part of the third world. While countries like China, India, Thailand, Malaysia, Hong Kong, South Korea, who have all welcomed foreign investment are making enourmous progress in many fields, countries opposed to such investments, like North Korea and Mocambique, have sunken into a deep swamp of communist oppression and economical disaster.
As time goes by and prosperity grows, political stability increases and educational levels rise, freedom and civil rights will develop in countries open to foreign investment and international exchange. My opinion is therefor that capitalism, globalization, multinational corporations are necessary forces in achieving growth in third world countries today. Back in the 1920's and 1930's it was easier to adopt communist models of organising economy than it is today, depending on our time's technological level and international situation. For instance the development, production and distribution of modern computer technology (and all products that integrate such technology like cars, hospital equipment, industrial robots, aeroplanes, ships etc) is more or less impossible to plan and direct for any kind of marxist government.
However, the power of multinational corporations must be limited. We ought to put a greater deal of hope to organisations like the EU, the AU, the ASEAN and NAFTA regarding this question than is generally done today. The EU, for instance, constitute an EXTREMELY powerful instrument for controlling the "global" capital. It's up to the peoples of Europe to elect politicians aware of and willing to make use of the full potential of EU legislation. Furthermore, we europeans have a responsibility of supporting african and other countries in doing the same thing.

'Is this a friendly?' 'Why is it sponsored by Coca Cola?'

Truly IMC is a little world all of its own. Bless you!

OK so you follow the football and I don't.

That means that a) you are tuned into 'the real world'

and b) I'm not.

Which means I'm naturally inferior to you.

Fuckwit. If you know something I don't then either answer the question or shut the fuck up.

This match is a play-off for promotion from what I think is now called The Coca-Cola Championship (that is, the old Second Division). The match is between Preston and West Ham. The winners will be promoted to the Premiership. Coca-cola sponsors several football leagues.
Good luck to the comrades trying to raise awareness of what Coke is doing in Colombia.