Black volunteers for the Army have fallen 41 percent -- from 22.7 percent in 2001 to 13.9 percent as of February 9, 2005. The "U.S. Military Image Study" prepared for the Army, in the inimitable language of marketing experts, offers an unintentionally funny recommendation to the Army in its conclusion: "For the Army to achieve its mission goals with Future Force Soldiers, it must overhaul its image as well as its product offering" . . . because, "[i]n today's reality, the risk/reward ratio is even more out of balance" than usual.