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quorn and mcdonalds

rikki | 09.01.2005 14:15 | Indymedia

quorn - the makers of a meat free (vegetarian, but not vegan) substitute food, based on mushroom-like mycro-protein and free-range (but not organic) eggs, has gone into partnership with mcdonalds to serve 'quorn premiere' burgers in their outlets.

via their website (www.quorn.com) i wrote to question the company's involvement with mcdonalds. if you have the time i suggest you do likewise - who knows, if enough people do it, they may reconsider.

below is my reply to their public relations email:

dear mrs. page

thank you for your reply.

i accept that it is good to try to promote meat-free products to as many people as possible, and also accept that you have never chosen to limit your sales to places that do not sell meat. however, the reasons for boycotting and campaigning against the mcdonalds empire go way beyond the fact that they serve meat in their restaurants. (animal welfare, treatment of workers, inappropriate spread of american culture, destruction of high streets, destruction of rainforests, attacks on free speech - need i go on - all this information is widely available - i suggest you look at www.mcspotlight.org if you are truly unaware of it all!!)

the fact that you are happy to use their empire to increase your own profits under the guise of offering choice is way enough for me to extend my boycott to your products (a shame after so many years of using them), and i will urge all my friends and others through internet contacts and sites to do so as well.

yours sincerely

rikki

Customer Services wrote:

>
>6 January 2005
>
>CS-03128
>
>Dear Rikki
>
>We are writing in response to your contact, where you expressed your disappointment about the launch of the Quorn Premiere in McDonalds.
>
>We would like to take this opportunity to provide you with the context for this launch.
>
>As a company, Marlow Foods manufactures Quorn, the brand name for a range of deliciously satisfying meat free foods. We have been in business in the UK for nearly twenty years during which time we have developed an extensive range of products appealing to vegetarians and others who want to reduce the amount of meat they eat.
>
>Our goal is to provide healthy choices for better lives and we aim to get Quorn products onto as many shopping lists and menu's as we can to provide consumers with a delicious meat free choice, which is so often lacking in restaurants and shops alike.
>
>We have therefore developed the Quorn Premiere with McDonalds as part of this objective to provide a delicious new choice for McDonalds customers.
>
>If we were to restrict the distribution to restaurants and shops which don't sell meat, then Quorn would be unavailable to the vast majority of consumers. We strongly believe that by making our product available in as many places as possible, more people will discover that there is a real alternative to meat.
>
>Please be assured that Marlow Foods are not linked to McDonalds in any other way other than producing the Quorn Premiere product for McDonalds.
>
>We hope that this letter helps explain our position. We very much hope that you will feel able to continue to enjoy our products.
>
>Assuring you of our best attention at all times.
>
>
>Yours sincerely
>
>
>Mrs Jill Page
>Consumer Services Manager
>
>
>Any data held is for the purpose of answering your contact with Marlow Foods Ltd and will not be passed to any third party without your permission.
>
>
>****************************************************************************************
>AWARD WINNER
>Quorn's Mince has won 2 awards this year:
>2004 Vegetarian Society Awards Category for Best Meat or Fish Substitute.
>2005 Slimming Award for Best Vegetarian Food.
>
>The Quorn range has also won Slimming Magazine Editors Choice for 2005
>****************************************************************************************
> Quorn - It might just surprise you - visit our website - www.quorn.co.uk
>****************************************************************************************
>

rikki

Comments

Hide the following 6 comments

see previous posts

09.01.2005 18:59

I got EXACTLY the same reply about 3 months ago, I told them they would eventually be absorbed by McD, they dont give a shite!

silent bob


more than just mould

09.01.2005 18:59

Quorn has a range of problems above and beyond it's recent connections with McDonalds.

The manufacturer of Quorn is Marlow Foods, a division of the multinational pharmaceutical giant Astra Zeneca, one of the dominant corporations in genetically engineered food. Quorn has been heavily criticised for mis-labelling it's products as mushrooms when in fact they are industrially produced moulds.

There have also been a great many concerns about the products’ safety, especially after documents obtained by CSPI indicate that more people have adverse reactions to Quorn than Marlow Foods had previously admitted. One key study, filed by Marlow Foods with U.S. food authorities, found that as many as 10 percent of 200 volunteers experienced vomiting, nausea, or stomach aches after eating Quorn’s mycoprotein, compared with 5 percent in a 100-volunteer control group. CSPI has called for a recall of Quorn products in the United States.

I would add the irony of a product that is advertised as an alternative to animal abuse which continues to include eggs produced by battery chickens.

mark


eh?

10.01.2005 15:38

Those would be free-range battery chickens then? I'm getting confused (and I live on a (free range) chicken farm). Agree generally that I might have to boycott if they get into bed with Macca D's, which is a shame, because I like the stuff.

?


free-range or not?

12.01.2005 00:18

thanks for your further info mark - any chance of some references? - the packaging claims free-range eggs - do you have definite knowledge otherwise?

and any other references for your other claims - i'm very interested.

thanks

rikki

rikki


I wrote too...

12.01.2005 23:19

and got the same reply, save for one sentence. I guess we shouldn't be surprised, they are just like any other company, in that profit takes priorty over everything else. Can't wait for the Quorn trainer from Nike :P

McQuorn


some is free-range

14.01.2005 00:20

Last I heard, is free-range eggs are used in the mince, pieces and deli stuff.
But for other stuff (burgers, sausages, ready meals etc) the eggs used are not free range.

The Vegetarian Society will not approve anything containing non free-range eggs.

vCLaW