New York NY: 11th August 2004 - Serious USA, Inc. the world’s leading publisher of collectible CD Cardz, has announced that they are expanding their product line with the introduction of Manchester United DVD Cardz in the fall of 2004. The announcement was made today by Chairman & President of Serious USA, David-Joseph Brown and Director of Commercial Enterprises, Manchester United Plc., Ben Hatton.

“We are very excited to be launching the DVD Card division of our business,” said Brown. “DVD Cardz will provide a collectibility and portability currently unavailable in today’s standard DVD’s. The fact that we are able to debut this new product with the most celebrated sports franchise in the world, Manchester United, is a privilege and will truly make for a ‘must have’ collectible for soccer fans around the world.”

“The Serious DVD Cardz are a perfect keepsake for any fan of Manchester United,” said Hatton. “The cardz provide a unique medium for football fans of all ages to celebrate the rich history and exciting future of our club, through a collectible unlike any other.”

The Man U DVD Cardz will bring soccer fans right to the pitch from the comfort of their living rooms. Each DVD Card will be packed with up to 10 minutes of Manchester United interactive video, along with action photos, in-depth player stats, original music, interactive trivia and more. Packaged as singles, each pack has a suggested retail value of £3.99 (US + European pricing to be confirmed) and in addition to being sold in worldwide retail locations, (also to be announced), the cardz will be available online at  http://www.serious.com. The series will contain several Manchester United stars including; goalkeeper Tim Howard, forwards Ruud van Nistelrooy, Louis Saha, Paul Scholes and Cristiano Ronaldo, midfielders Ryan Giggs, and Roy Keane with further players to be subsequently released.

Headquartered in New York with offices in London and Singapore, Serious is a privately owned, worldwide publisher of interactive DVD and CD Cardz. Reminiscent in shape to traditional trading cards, the rectangular DVD Cardz hold 570 megabytes and can be played in any standard DVD player including PlayStation2 and Xbox. With up to 80 megabytes of content, all CD Cardz are both Windows and Mac compatible requiring no additional software or installation. A pioneer in ‘21st Century Collectible DVD and CD Cardz,’ Serious products are presently being sold at over 40,000 retail outlets worldwide and online at  http://www.serious.com. In addition to their current partners at the NFL, NBA, UEFA and Manchester United FC, Serious has produced CD Cardz for New-Line Cinema, Sony Pictures, Columbia Pictures, Warner Brothers Pictures, Miramax Films, Universal Pictures and 20th Century Fox bringing movie fans some of the hottest Hollywood titles including Spider-Man and The Lord of the Rings.



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