Indymedia is a (and I'm extremely thankful for) respite from the usual media sources however it must be said that it's image is not designed for any other than the already converted reader - my Mum is never going to read this. The only way to beat the corporates is to be better than them at reaching a majority audience. I know many people here can hardly bear to spit out the word 'mainstream', but it must be done the world depends on it.