they're all over brighton too, some shit company's "clever" marketing for some shit probably.

It's simply what's known in the ad industry as a teaser.

Y'know they put out something that's amusing, controversial or plain confusing or stupid, then a few weeks later the main ad for the item or service goes up with a link to your teaser which aint half stuck in your memory has it? Precisely what it was designed to do! Since it was outside ULU how's about the ad will be for the latest overpriced shitey bottled alco drink they're trying foist upon stoodents?

I used to work in central London and did a bit of work for ad agencies, some of the people who work in the ad industry are without doubt some of the most self-important tosspots on the planet. Teasers are a ever more frequent and increasingly irratating amongst the host of ads that bombard the eye in c.London