EI co-founder Ali Abunimah received a statement from Julie Pottebaum, a spokesperson for Oak Brook, Illinois-based McDonald's corporation, after EI contacted the company about the allegations contained in an article in Al-Ahram Weekly.  http://weekly.ahram.org.eg/2004/680/re104.htm

EI also issued an action alert to its readers, prompting calls and emails from all over the world, urging McDonald's to investigate allegations that it had a no-Arabic policy, and that at least one employee had been fired for violating it. EI received copies of emails sent to McDonald's from concerned readers in the US, the Czech Republic, and Jordan among other countries.  http://electronicintifada.net/v2/article2475.shtml

The McDonald's statement said that it was "absolutely not true" that Abeer Zinaty had been fired because she spoke Arabic on the job, and asserted that,
"her employment was terminated by her supervisor, a Palestinian Arab who also speaks Arab, for performance-related reasons."

At present EI cannot evaluate McDonald's claim specifically regarding the case of Abeer Zinaty, but is making efforts to obtain further information.

At the same time we are outraged that McDonald's has confirmed that it has banned the use of Arabic by employees at its 80 restaurants in Israel. The McDonald's statement said:
"As the largest quick-service restaurant employer in Israel, [McDonald's Israel is] proud that about 20% of its employees are Israeli Arabs and another 20% are Russian immigrants, which reflects the general population of Israel. Israeli Arabs and Russian immigrants are also represented in the many levels of management. While Hebrew, the common language between all employees, is required to be spoken when on duty in order to best conduct business and best serve our customers, no one has ever been let go for speaking their own language."

EI can see no justification for banning Palestinian citizens of Israel from using Arabic, their native language, a native language of the country and one of only two official languages of Israel. This policy directly contradicts McDonald's stated principles encouraging and celebrating diversity, fairness and respect for all its employees. It not only discriminates against Arabic-speaking employees, but also Arabic-speaking customers.

It is unimaginable that in its American restaurants, McDonald's would prohibit the use of Spanish, the most-commonly spoken language in the United States after English. In a context where Palestinian citizens of Israel face documented, systematic discrimination in employment, education and public services, McDonald's ought to be setting an example of equal treatment for all. Instead, it has, like so many other companies working in Israel, apparently chosen to make its Arab employees and patrons second class citizens.

In light of McDonald's admission of its no-Arabic policy, we urge our readers who are concerned about this issue to continue to contact McDonald's Corporation:

The Solution

1. Contact McDonald's Corporation in the United States to:

o Express your views about their stated policy of requiring all employees in McDonald's Israel restaurants to speak Hebrew, and prohibiting its Arab employees from speaking their own language with each other or with customers, even though Arabic is native to the country, and one of the two official languages of Israel;

o Demand that McDonald's Corporation immediately require McDonald's Israel to rescind its no-Arabic policy and respect the rights and dignity of its Arab employees and customers;

You may contact McDonald's by the following means:

Mail:
Mr. Jim Cantalupo
Chief Executive Officer
McDonald's Corporation
McDonald's Plaza
Oak Brook, IL 60523

Telephone:
1-800-244-6227

E-mail:
Via McDonald's contact page  http://www.mcdonalds.com/app_controller.custsat.custsat_form_social.html

2. Please write original letters and do not simply copy & paste the information above. As always, be brief, polite, quote accurately, and include your name, address, and telephone number.

3. Send a copy of your letter or any response you receive to  info@electronicintifada.net

The Electronic Intifada  http://www.electronicintifada.net

Please also see:

Identity Crisis: Israel and Its Arab Citizens
2004-03-04 | Amman/Brussels, 4 March 2004: Prospects for Israel's long-term stability will remain uncertain unless the systemic inequities facing the country's Arab citizens are addressed.
 http://www.unobserver.com/index.php?pagina=layout5.php&id=1499&blz=1

Palestinian territories sealed off
 http://www.theaustralian.news.com.au/common/story_page/0,5744,8874473%255E1702,00.html

Israeli troops besiege Arafat's HQ
 http://news.xinhuanet.com/english/2004-03/06/content_1348153.htm

U.S. seeks NATO role in Middle East reform drive
Grossman briefed NATO allies after a tour to Jordan, Egypt, Morocco and Bahrain to discuss the U.S. reform initiative which has been denounced by some Arab nations as an imposition of foreign ideas and interference in their internal affairs.  http://www.haaretz.com/hasen/spages/401668.html

France puts Mideast peace at heart of reform plan
France gave conditional backing on Friday to United States plans to boost political and economic reform in the Middle East, saying any such drive had to include efforts to solve the Israeli-Palestinian conflict.
 http://www.alertnet.org/thenews/newsdesk/L05170765.htm

High Court delays recognition of Greek Patriarch
The High Court of Justice on Friday issued an intermediate order preventing the delivery of the written recognition of Patriarch Eireneos I as head of the Greek Orthodox Church in Jerusalem.  http://www.haaretz.com/hasen/spages/401658.html

Message for Lent 2004 from H.B. Patriarch Michel Sabah, Latin Patriarch of Jerusalem
 http://www.hcef.org/hcef/index.cfm/mod/news/ID/16/SubMod/NewsView/NewsID/1078.cfm