Last year it was fur trims creeping into catwalk and everyday 'fashion'. Now it seems that full length fur is in too. Whether someone covers themselves in fur from head to toe or just has a dead fox lining on their funky parka, the story is the same for the animals-somewhere, someone is trapping wild animals in snares or keeping them in cages only to kill them, perhaps by gassing or electrode through the mouth and anus, simply for their fur which looks most beautiful on them, alive. An animal is killed every second for fur, and we do not need this obscene trend.
However, it seems to be catching on again in high fashion with more coats sported on the cat-fur walks this season. A boutique in Truro was targeted by activists today, who spotted their large window display of dead animals and decided to act to have it removed. When we arrived however the display was gone, although through the window we could clearly see other fur items, and we assumed the coats were hidden somewhere inside the store. We leafletted outside the store and in general the response was very positive. The store had very few customers and most people we spoke to said they would not be buying anything in there. We used a donated fox stole covered in red paint symbolising blood to maximise impact-it seems that this time fur is having heads etc removed, allowing people to ignore the fact that it was once a living animal, and the fox stole helped to bring the fashionable coat they see and the suffering endured behind closed doors they could ignore together for many people. VIA APPIA will not be the only store targetted, any fur selling shop leaves itself open to boycotts, and we will be back again and again until fur is a banned material. Please make sure that you look out for fur in your local shops and boycott any that start thinking that stocking fur is acceptable. Tell them why you will not tolerate fur and organise pickets and leaflets to let others know.

photos to follow......