"The people need wholesome fear; they want to fear something. They want someone to frighten them and make them shudderingly
submissive."
- Ernst Roehm, gay leader of the Nazi SA Brownshirts

"We have created our myth. The myth is a faith, a passion. It is not necessary for it to be a reality."
- Benito Mussolini, The Naples Speech, 1922

"The power of such a method to force changes in cultural values is based on careful manipulation of fear. Ideally, health promotion
messages should heighten an individual's perceptions of threat and his or her capacity to respond to that threat, thus modulating the level of
fear...What is not yet known is how to introduce fear in the right way in a particular message intended for a particular audience. Acquiring
that knowledge will require planned variations of AIDS education programs that are carefully executed and then carefully evaluated".

Pages 267-8 and 373.- 1989 National Research Council/CDC Internal Report