Bizarrely, McDonald's have an advert in today's (11/10/03) Guardian - other papers too no doubt - saying that you can book a visit to one of their 'restaurants' from 18th to 30th October.

They say:

"This is your chance to view a side of our restaurants that customers have rarely had the chance to see before. From October 18th to the 30th, you can step behind the counter to watch our busy kitchen staff in action, as part of our 'Open Doors' programme. You'll be able,among other things, to take a closer look at the equipment we use to store and prepare your food and witness some of the 100 safety checks that we make daily in every McDonald's restaurant across the UK.

Please call McDonald's Customer services on 0870 5244622 or got to www.mcdonalds.co.uk to book your visit, and we look forward to welcoming you at the doors."

I had to read this several times to make sure it wasn't ajoke.

Some idiot somewhere has been paid a shitload of money to come up with this crass and pathetic attempt at image rehabilitation which has every chance of backfiring very badly.

I'd like to see how McDonald's will handle a gang of veggie anarchists suitably equipped (think dead rats, mice droppings, whatever) popping into their local McDonald's to 'look behind the scenes'...the mind boggles.

Yes Trash!

Maybe the alliance should be broader than just the 'usual suspects' of 'veggie anarchists'. All very noble I'm sure but people will just take the piss unless the serious negative aspects of McDonalds are pointed out without hysteria. I'm all for a bit of fun at Maccy D's expense - but most people will just think "bloody hippies!".

what the 'usual suspects' is doing is serious stuff, i guess that you are some dogmatic marxist so you should be concerned that:
the usual suspects abuse workers
the usual suspects abuse workers rights
they damage the enviroment
they damage our health
they damage our communities
they fund war on foriegn soil
they incite war on foriegn soil
they starve foreigners
they manipulate government
plus loads more but you get the point.
raising awarness of these horrific abuses should be done.
i am not an expert of the actions or abuses (i know abit not much) but action is worth it, and it is a human rights/workers rights issue just as much as a 'veggie anarchist' issue (being a veggie and an anarchist is not nessasarily a bad thing!). As with coca cola the trade unions are getting involved and it is about time they took action on mcdonalds and others as well.
'boycot everything!'

I am not a veggie nor am I an anarchist.

might be a thought to contact people and planet at the universities to see if they would get involved, i remeber last year in brightn on no mc donalds day the sussex uni people and planet people did a similar free veggie burgers thing with leaflets etc...
vic

'People against cruelty to animals' (west mids) a few months back, were issued with a 'section 5' by the filth for showing huge photos of abbatoir scenes that were strategicaly placed facing McShits and their customers inside ... no arrests, just threats .. Seems they can't bear to see the reality behind the clowns and free toys.

Dried hard sponges in the McShits toilets work too! ;)

Let's make Thursday 16th loud!

for you to read for the answers whether you're veggie, anarchist, or any other label/description you fancy...

 http://www.mcspotlight.org ..find out what's wrong with Mcdonalds

CALL FOR ACTION on Thursday October 16th - Worldwide Anti-McDonald's Day

Update: September 2003
1. Call for action on Oct 16th - Anti-McDonald's day
2. Report of last year's protests, including by McDonald's workers
3. McLibel case legal update
4. What's Wrong With McDonald's? - updated text of leaflet for global distribution

Thursday October 16th 2003 will be the 19th annual Worldwide Anti-McDonald's Day [UN World Food Day] - a protest against the promotion of junk food, the unethical targeting of children, exploitation of workers, animal cruelty, damage to the environment and the global domination of corporations over our lives.

SO WHY NOT ORGANISE PICKETS AND PROTESTS IN YOUR TOWN ON THURS OCT 16th (OR ANY DAY THAT WEEK)? And please send us a report! Please copy the 'What's Wrong With McDonald's?' leaflet at: www.mcspotlight.org/campaigns/current/wwwmd-uk.pdf [or use latest text below, at end]

Millions of leaflets have now been handed out in over 27 languages worldwide since 1990 when the McDonald's Corporation took legal action against the McLibel 2 aiming to suppress the growing leafletting campaign. This surely demonstrates the determination of community activists to ensure that the public have the opportunity to see through the glossy marketing propaganda that big business continually forces upon us.

Despite its strenuous efforts, McDonald's is widely despised, and its 'reputation' - along with that of the food industry in general - continues to sink ever further. Last year the McDonald's Corporation even made a loss for the first time in its history!

As well as the mass distribution of leaflets by thousands of local activists around the world, especially on the World Anti-McDonald's Day, the global campaign against McDonald's has continued to grow. This includes protests by local communities, activists, and McDonald's own workers, as well as bad publicity as McDonald's becomes increasingly identified as a symbol of all that is wrong with the food industry, corporate globalisation and modern capitalism.


REPORT OF LAST YEAR'S DAY OF ACTION

The 18th annual day of action was held on Wednesday, Oct 16th 2002. Last year we had reports of local protests on October 16th (and during that week) all around the globe, from Australia to Mexico, Russia to South Africa, Brazil, USA and throughout Eastern and Western Europe - including Ireland and the UK . This was mainly leafletting and pickets, but also included marches, distribution of free vegetarian food, in-store dumping of collected company litter, showings of the 'McLibel' documentary, public meetings, painted slogans on adverts and store fronts, and lock glueings.

FOR THE 1st TIME McDONALD'S OWN WORKERS JOINED THE DAY OF ACTION

The growing international network of McDonald's employees - the McDonald's Workers Resistance (MWR), established in 2000 - had called for McDonald's workers around the world to take joint action on the same day, October 16th. This was a brave call considering the global corporation's track record in suppressing any independent workers rights, activity or organisation - backed up with threats of sackings. Underground resistance networks like MWR appear to be one way to fight back.

On the day itself, according to reports received, action included: strikes in stores in Paris and Norfolk; a stoppage in Moscow; attempted strike at a store in New Zealand and London, England; a walkout in Nottingham; collective resignations in Glasgow; many acts of absenteeism, defiance and disruption by individuals and small groups of workers in many countries including the US, Ireland, Australia, Canada, Denmark, Madrid and Germany. In addition there were solidarity actions by protestors in support of McDonald's workers in the North of Ireland, Germany, Australia, Scotland, Sweden, Serbia and England and especially in Italy (including a blockade in Milan).

If you would like to know more about MWR, please visit mwr.org.uk


McLIBEL CASE LEGAL UPDATE

Meanwhile, the McLibel case continues to generate bad publicity for McDonald's. Many damning legal rulings were made by the UK high court against the company in 1997 and 1999: exploiting children with their advertising strategy; deceiving consumers by claiming their food is nutritious; promoting food linked to a greater risk of heart disease; paying low wages; and being responsible for animal cruelty. But the defendants are arguing that, to protect the public's freedom of speech, corporations should not be allowed to bring such cases against protestors at all.

The McLibel case continues on its slow crawl (13 years!) through the legal system. On 6th July 2003 the McLibel 2 sent their latest submissions to the European Court of Human Rights (ECHR) in the case now known as Steel and Morris vs UK. They submitted a 53 page document replying point by point to observations made to the Court by the UK government earlier this year about the McLibel case and UK defamation laws.

Helen and Dave are asserting that the McLibel trial breached, in particular, Article 6 [right to a fair trial] and Article 10 [right to freedom of expression] of the Human Rights Convention, and that English libel laws are incompatible with the convention. The Court has still to decide on the admissability of the case.

The McLibel 2 are seeking to defend the public's right to criticise companies whose business practices affect people's lives, health and the environment. They also seek an end to oppressive, unfair and archaic defamation laws and procedures in general, and in the McLibel case in particular. If they win, the UK government could be forced to amend or scrap some of these laws and procedures.

Whatever happens in Strasbourg, the McLibel campaign has already demonstrated that a determined and widespread campaign of grass roots defiance and non-cooperation can render oppressive laws unworkable. The continually growing opposition to McDonald's and all it stands for is a vindication of all the efforts of those around the world who have been exposing and challenging the corporation's business practices.


- McLibel Support Campaign, London England


--------------------------------------------------------------------------------

WHAT'S WRONG WITH McDONALD'S?
McDonald's spend over $2 billion every year worldwide on advertising and promotions, trying to cultivate an image of being a 'caring' and 'green' company that is also a fun place to eat. Children are lured in - dragging their parents behind them - with the promise of toys and other gimmicks. But behind the smiling face of Ronald McDonald lies the reality: McDonald's only interest is money, making profits from whoever and whatever they can, just like all multinationals. The company's sales are now $40 billion a year. The continual worldwide expansion of fast food chains means more uniformity, less choice and the undermining of local communities.

PROMOTING UNHEALTHY FOOD
McDonald's promote their food as 'nutritious', but the reality is that it is processed junk food - high in fat, sugar and salt, and low in fibre and vitamins. A diet of this type is linked with a greater risk of heart disease, cancer, diabetes and other diseases. Their food also contains many chemical additives, some of which may cause ill-health, and hyperactivity in children. Modern intensive farming and production methods are geared to maximising profits. As a result, the widespread use of unnatural practices and chemicals has also affected people's health (e.g. BSE and food poisoning).

EXPLOITING WORKERS
Workers in the fast food industry are paid low wages. McDonald's do not pay overtime rates even when employees work very long hours. Pressure to keep profits high and wage costs low results in understaffing, so staff have to work harder and faster. As a consequence, accidents (particularly burns) are common. The majority of employees are people who have few job options and so have no alternative to being bossed around and exploited - and they're compelled to 'smile' too! Not surprisingly staff turnover at McDonald's is high, making it virtually impossible to unionise and fight for a better deal. This suits McDonald's who have always been opposed to workers' rights and Unions. The same is true for workers toiling in sweatshops in China to produce McDonald's 'happy meal' toys.

ROBBING THE POOR
The demands made by multinationals for cheap food supplies result in the exploitation of agricultural workers throughout the world. Vast areas of land in poor countries are used for cash crops or for cattle ranching, or to grow grain to feed animals to be eaten in the West. This is at the expense of local food needs. McDonald's continually promote meat products, encouraging people to eat meat more often, which wastes more and more food resources. 7 million tons of grain fed to livestock produces only 1 million tons of meat and by-products. On a plant-based diet and with land shared fairly, almost every region could be self-sufficient in food.

DAMAGING THE ENVIRONMENT
Forests throughout the world - vital for all life - are being destroyed at an appalling rate by multinational companies. McDonald's have at last been forced to admit to using beef reared on ex-rainforest land, preventing its regeneration. Also, the use of farmland by multinationals and their suppliers forces local people to move on to other areas and cut down further trees. McDonald's are the world's largest user of beef. Methane emitted by cattle reared for the beef industry is a major contributor to the 'global warming' crisis. The heavy use of chemicals in modern agriculture destroys wildlife, plants and the soil.

Every year McDonald's use over a million tons of unnecessary plastic and paper packaging, the production of which requires environmentally-damaging chemicals and degradation of forests. Most of the packaging ends up littering our streets or polluting the land buried in landfill sites.

CRUELTY TO ANIMALS
The menus of the burger chains are based on the torture and murder of millions of animals. Most are intensively farmed, with no access to fresh air and sunshine, and no freedom of movement. Their short lives are cruel and their deaths are barbaric - 'humane slaughter' is a myth. We have the choice to eat meat or not, but the billions of animals slaughtered for food each year have no choice at all.

WHAT YOU CAN DO
Food is central to our everyday lives, yet we have virtually no control over its production and distribution. The way we eat, and even the way we think about food is being manipulated by these powerful institutions and their sophisticated marketing campaigns. But despite strenuous marketing efforts, McDonald's is widely despised, and its 'reputation' - along with that of the food industry in general - continues to sink ever further.

Every year on 16th October there is an annual World Day of Action against McDonald's and all they stand for - with pickets and demonstrations all over the world. Together we can fight back against the institutions which currently control our lives and our planet, and we can create a better society without exploitation or oppression. Workers can and do organise together to fight for their rights and dignity. People are increasingly aware of the need to think seriously about the food we and our children eat. Environmental and animal rights protests and campaigns are growing everywhere. People in poor countries are organising themselves to stand up to multinationals and banks which dominate the world's economy. Why not join in the struggle for a better world? Talk to friends and family, neighbours and workmates about these issues. Please copy and circulate this leaflet as widely as you can.

For the record, im not a dogmatic marxist - i think throwing names at each other should be left at the playground. I agree with translators points so... lets all be friends!

ok lets fukin doit, lets get out in numbers and go to our local McDonalds at say 6:30 this friday and make a noise!

sorry i meant thursday not friday

i dont think there should be an anti-mcdonalds day because they will loose money.people just need to know that mcdonalds can be carmful if eaten frequently.you could perhaps tell people to watch SUPER SIZE ME.it has shown me how bad mcdonalds day is.

FUck YOu MC DONALD'S you gutless peice of shit corporation stop twisting young minds ya Mcfucken cunts Ooh words cant explain what these mc'bitches do for profit Have you seen what they do to helpless little chicks and stuff fucking heartless, YEH im fucking up for anti-mc donalds day!!. Im going to be taking things to another step im guna kick there mc'bins all over there piss ass narrow little mc'fucked up drive way il back mc'fourwheel drive all over there piss ass mc'shrubs ill tell everyone about ya mc'chemical mc'feist.. mc'fuck of back to mc'america dick face sons of bitches

what the fuck? are you guys completely retarded or just morons? yeh lets fuck up maccy d's and make them close down and fuck the economy up by making thousands of people unemployed so they can be like us. yey!

GROW UP!