Greenwash Guerrillas | 10.10.2002 17:10
Last night Sir Mark Moody Stuart, leader of Business Action for Sustainable Development (BASD) and former chairman of Shell was both pied and 'greenwashed' by the Greenwash Guerrillas in a spectacular double whammy.
Moody Stuart was arriving at a panel discussion in St James Church in Piccadilly, when two protestors accosted him, one wielding a cream pie and the other a tub of 'greenwash'. The protestors hastily dispatched their loads before running off into the night chuckling heartily. The protestors, calling themselves the Greenwash Guerrillas, accused Moody Stuart of 'greenwashing' big business. (Greenwash is the use of misleading information by corporations, that makes them appear to be socially and environmentally responsible in the face of alarming evidence to the contrary). The protestors were angry at the way that Moody Stuart and his business colleagues had thwarted efforts to achieve binding regulation of corporations at the Earth Summit.
Despite promoting himself as Mr Corporate Social Responsibility, Moody-Stuart heads Business Action for Sustainable Development - the business lobby group largely responsible for wrecking the Earth Summit. He is also a director of several companies involved in activities that are far from socially responsible. These companies include Shell, which sparked outrage yesterday when it was announced that the company had been concealing mobile phone masks in its garages.
"The whole mobile mast debacle is just one of numerous examples that proves that corporations left to their own devices can't be trusted" said one of the guerrillas. "In the light of the unethical activities of the companies of which Moody Stuart is a director such as Shell, HSBC, Accenture and Anglo American it looked like Moody Stuart's veneer of greenwash was wearing a bit thin. We thought it'd be a good idea to give him a quick touch up."