DAIRY QUEEN UNLEASHES ITS RADIATION DISPERSION WEAPON AGAINST MINNESOTA
AP | 11.07.2002 01:59
International Dairy Queen will begin serving irradiated ground beef at several Twin Cities stores THIS week. By NEXT week, irradiated beef will be available in 43 Minnesota stores - roughly one-third of the Dairy Queens in the state that sell hamburgers.
Dairy Queen to Sell Irradiated Burgers in the Twin Cities
The Associated Press
Published: Jul 9, 2002
EDINA, Minn. (AP) - International Dairy Queen will begin serving irradiated ground beef at several Twin Cities stores this week.
By next week, irradiated beef will be available in 43 Minnesota stores - roughly one-third of the Dairy Queens in the state that sell hamburgers.
The company is one of the first in the $115 billion fast-food industry to sell ground beef that is irradiated, a government-approved process that kills bacteria and reduces the chance of food-borne illnesses.
"Anytime you're a leader, it's a little scary. But we're confident in the process," said Dean Peters, Dairy Queen spokesman.
As of Tuesday, Twin Cities stores in Maple Grove, Delano, Plymouth, Anoka, Woodbury, Bloomington and Minnetonka were selling irradiated burgers. An additional 23 stores will come on line in the next few days.
Dairy Queen began testing the sale of irradiated ground beef this year in Hutchinson and Spicer, then added 11 central Minnesota stores in May. Customers receive information at the stores and are encouraged to call a survey line to express their views on the product.
After an initial 60 days, the company will evaluate responses.
The company's franchisees pay about 5 cents a pound more for the irradiated ground beef, but have not passed the increase on to consumers, Peters said.
AP-ES-07-09-02 2230EDT
http://ap.tbo.com/ap/breaking/MGA3FSLLG3D.html
The Associated Press
Published: Jul 9, 2002
EDINA, Minn. (AP) - International Dairy Queen will begin serving irradiated ground beef at several Twin Cities stores this week.
By next week, irradiated beef will be available in 43 Minnesota stores - roughly one-third of the Dairy Queens in the state that sell hamburgers.
The company is one of the first in the $115 billion fast-food industry to sell ground beef that is irradiated, a government-approved process that kills bacteria and reduces the chance of food-borne illnesses.
"Anytime you're a leader, it's a little scary. But we're confident in the process," said Dean Peters, Dairy Queen spokesman.
As of Tuesday, Twin Cities stores in Maple Grove, Delano, Plymouth, Anoka, Woodbury, Bloomington and Minnetonka were selling irradiated burgers. An additional 23 stores will come on line in the next few days.
Dairy Queen began testing the sale of irradiated ground beef this year in Hutchinson and Spicer, then added 11 central Minnesota stores in May. Customers receive information at the stores and are encouraged to call a survey line to express their views on the product.
After an initial 60 days, the company will evaluate responses.
The company's franchisees pay about 5 cents a pound more for the irradiated ground beef, but have not passed the increase on to consumers, Peters said.
AP-ES-07-09-02 2230EDT
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Comments
Hide the following 3 comments
Radioactive shit!
11.07.2002 06:00
John
What type of radiation?
11.07.2002 07:03
So unless Alpha or Beta radiation are being used (and I can't think why anyone would want to do that), there shouldn't be any health risks. And, given that burgers tend to contain small particles or cow shit, improved sterilisation is probably welcome :-)
Solidarity,
David C
David C
Cow shit!
11.07.2002 08:04
John