Media activists chose London's massive anti-war demonstrations as the day to launch the UK's latest spoof newspaper, The Spun. With the headline 'Shop 'til they drop', above a picture of a plane dropping bombs on Afghanistan, reporter 'Pamela Cluster' explains how 'plucky' Tony Blair is revealing the latest plan for the war effort: 'Shop for freedom!' Marchers snapped up the paper as distributors urged people to "take a piece of history home" while declaring "it's free, it's fun ... it's your soaraway Spun". 30,000 copies of the newspaper are now being circulated around the country. Rupert Murdoch, owner of the right-wing newspaper, The Sun, was unavailable for comment.