Managing Activism examines the aims and motives of activist groups and provides a no-nonsense guide to handling activist pressure. Packed with numerous case-studies, this guide demonstrates that an organisation can move from a combative to a win-win situation with activists.

Highlighting steps that can be taken to avoid becoming an activist target, subjects include:

how to deal with activism
how not to deal with activists
negotiating a way forward, and what to do when activist will not negotiate
getting to know 'the enemy'
relationship building, negotiating and conflict resolution
improving community relations
dealing with the media

Managing Activism is essential reading for managers and PR practitioners in any organisation vulnerable to activism.

Synopsis
International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.


Published by Institute of Public Relations:
 http://www.ipr.org.uk/Products/productsframeset.htm
 http://www.ipr.org.uk/Products/pr_in_prac/activism.htm

Also available through Amazon
 http://www.amazon.co.uk/exec/obidos/ASIN/074943435X/qid=983355629/sr=1-2/202-3565047-6607833