The residents were distraught and baffled as to why they had been targeted. "Why don't they go free some battery chickens instead?" asked a friend of the family. No animal welfare concerns have ever been raised about the herd, kept outdoors in several acres of field and slaughtered on site. On the contrary, the vets and hygiene inspectors who work with the family are said to be impressed by how humanely the system is run. The Chief Executive of Compassion in World Farming condemned the action, saying "clearly farming systems that involve the animals enjoying an outdoor environment where they are not subjected to transport stress or alien environments at slaughter are far better than the factory farmed conditions that most farm animals endure".
The locally-produced venison is sold mostly through Farmers' Markets and by mail order. In many ways the farm is the antithesis of mass, industrial meat production, raising questions of whether it was chosen to be "visited" because it was perceived as a soft target by the activists.
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