Before - this morning
After - this evening
Went past this billboard outside Green's gym near coldham's common this morning - and again this evening. The poster used to have an antifeminist image of a 'perfect' woman's bum - making money from women trying to conform to a standard body image. Previous versions were even worse, with the caption 'does my bum look big in this?'. The owners clearly thought they were getting rid of the business deterring decoration their poster had recieved, but instead revealed another body-loving message which must have been there underneath all along.
Good timing for the week of international women's day, and maybe a bit of a mother's day present as well!
Good timing for the week of international women's day, and maybe a bit of a mother's day present as well!
Comments
Hide the following 10 comments
good point, though there are health issues too
11.03.2010 09:37
anon
Greens advert in Cambridge or hurrah for bums of all sizes...
11.03.2010 13:19
sam
e-mail:
sam@mouth-music.co.uk
Brilliant
11.03.2010 13:55
\o/
Rich
further appreciation
11.03.2010 14:03
she referred to the ones which said "we spend millions of pounds on our state of the art equipment for you"-
which emphasised the point that gymns are about capitalist exploitation of insecurity.
Also, spending time and money to do artificial exercise is a ridiculous luxury activity that isn't an option that really fits into the lifestyles of most people.
an airbrushed bum in tiny shorts isn't about a bit of healthy exercise, it's about a beauty regime.
beva
health vs looks
11.03.2010 15:16
Pictures of faceless womens semi-bare bums has nothing to do with any of the above.
beet
not beautiful not ugly just angry
11.03.2010 16:18
They predominantly show white, young, slim, sexually available women, and they are racist, sexist, ageist, ableist, etc etc.
We cannot tolerate this.
The capitalist machine encourages us to feel insecure, hate and damge our bodies, shave our hair, etc etc all so we can spend our money on a quick-fix expensive product to becoming the idealised image of womenhood.
Adverts like this must be subverted, destroyed, reclaimed....our mental and physical health is at stake.
Sisters resist.
anarchafeminist
lol
13.03.2010 19:02
Love,
bring back bum lady
re: "the size of your arse has nothing to do with how healthy you are"
14.03.2010 19:59
It's not a perfect link, but there is certainly a correlation between the two. That's not to say there isn't a middle range where healthy people can have a range of different sized bums, though. But e.g. if you were grossly obese it is definitely not healthy.
In fact the NHS website says that fat round the abdomen (apple shape) is more dangerous healthwise than fat on the bottom (pear shape):
(higher risk of type 2 diabetes or heart disease)
anon
they also
16.03.2010 18:49
that turned out well.
NO not every body is beautiful, some are not nice at all
NO if you weigh over or under the optimum then you will suffer health problems and that is a strain on an over streached NHS
and as for complimentary, hollistic and alternative treatments, well good will and ballencing a crystal on your head maybe ok for you but it wont fix my broken leg.
Healthy, happy people is what we want, all clean skin and physically fit.
anon
lenin and then some
30.03.2010 16:35
Pyotor Gabor