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My bum ain't your business!

happyinternationalwomen'sday | 11.03.2010 00:10 | Culture | Gender | Cambridge

Some feminist subvertising of gym billboards

Before - this morning
Before - this morning

After - this evening
After - this evening


Went past this billboard outside Green's gym near coldham's common this morning - and again this evening. The poster used to have an antifeminist image of a 'perfect' woman's bum - making money from women trying to conform to a standard body image. Previous versions were even worse, with the caption 'does my bum look big in this?'. The owners clearly thought they were getting rid of the business deterring decoration their poster had recieved, but instead revealed another body-loving message which must have been there underneath all along.

Good timing for the week of international women's day, and maybe a bit of a mother's day present as well!

happyinternationalwomen'sday


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