However, this £300k only represents about 0.24% of the annual payout of benefits, which isn't really closing in on fraud at all.
So is all this expenditure on adverts (not to mention specialist fraud staff) justified or cost effective? Or will the result just be more fear and people being put off claiming what they ARE entitled to?
See more at
http://ncclols.blogspot.com/2009/04/more-on-benefit-fraud.html
and
http://ncclols.blogspot.com/2009/04/woooooo-fear.html