Supportive members of the public sign a petition leading to pages of petition sheets being filled by the end of the day. The stall got next to no trade as people turned away from the city's last fur seller. The stall holders where so bothered by the truth about their business being exposed that they pretended to pack-up their stall for the day – activists took a 15 minute break returning went the stall re-opened!
No police officers attended this time although an aggressive Council employed 'City Ranger' came and stood in the face of a female activist until another activist told him to move back. Some PCSOs also attended but did not speak to protesters and simply pacified the stall holders.
Some other market traders and friends of the business owner were aggressive and confrontational, in sharp contrast with the many members of the public taking leaflets and signing the petition. One male associated with the stall (believed to be the son or son-in-law of the stall holder) tried to intimidate activists by standing excessively close to them and taking pictures – but to no effect. In fact this male helped the protest as he was mistaken for a protester with one PCSO even asking 'is he with the protesters?'.
Dixie's Vintage knows they are losing business – the fact is as protests increase, sales decrees – as Cambridge consumers don't want to associate with animal cruelty. The only sensible business choice for them is to stop selling fur and concentrate on other items (such as the £400 designer coat they are currently pushing!). Dixie's Vintage should go fur free and appeal to the 100's of ethical consumers in Cambridge that simply walk out of any business that sells fur!
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