Movie makers ignored some AWBI guidelines in the past, leading to objections, involvement of the authorities and a disruption to shooting schedules.

This is a welcome step, and I applaud the efforts of the Indian Government. Scenes in movies involving animals, however innocent they might appear, usually have a grim behind-the-scenes reality. Animals are made to do innocent acts on screen, but only

after they have been tormented and forced into performing the way the script demands. When you see an animal “smiling” on the screen, don’t be fooled to think that the animal is actually smiling - it’s being forced to widen it’s cheeks under pressure from it’s handler who’s standing right behind the camera with a stick. However, I do agree that simply filming animals in their natural habitat should be allowed and is actually recommended for public awareness. So Please - Please do not shoot animals in films for the sake of entertainment!