Also speaking is Andy Higginbottom (UK Colombia Solidarity Campaign).
Ray has been described in the American press as "labor's most innovative strategist" and "a labor legend." Time magazine commented that "Rogers has brought some of the most powerful corporations to their knees, and his ideas are spreading."
In the mid-90s, big business interests launched an unsuccessful effort in the United States Congress to outlaw "corporate campaigns," the term Ray coined in 1976 to describe strategies and tactics he employs to help achieve victories for labour and other victims of corporate abuse.
Ray believes that the only way to challenge abusive corporations like Coca-Cola is to "confront power with power."
For more information about the Boycott Coca-Cola campaign, see
http://www.colombiasolidarity.org.uk/
http://www.killercoke.org/